Marketing and Communication
in Real Time
What does your morning cup of coffee have to do with news? Are you one of those people that starts your day with some coffee while checking your Facebook news feed? Most Americans nowadays are getting their news in ‘real time’ either from texts, social networking sites like Facebook and Twitter – even before national experts broadcast the event and make the official announcement! Many go online a couple times, using either a Smartphone or computer, to check e-mail/messages or to scan several news websites and blogs to see what’s going on in the world. 61 % of Americans said they get at least some of their news online, according to a survey by the Pew Internet and American Life Project. Are you part of this 61%?
This can happen for businesses as well – with emails, internet posts and even phone-to-phone connections – detailing instant specials, discount codes and bargains. Local groceries are even texting about specials on basics like milk and bread! 28% of internet users have customized their home page(s) to include news from sources and on topics that particularly interest them. These sources might vary from a reputable news source, local weather to businesses and retailers offering coupons or services that might interest them. Custom on hold messages are another way to reach your customers in real time…when they call you!
Custom on hold messages is a way to quickly and conveniently offer information about your business to a caller. A caller is already interested in your product – that is why they are calling – so you already have a targeted consumer on the phone. Use your on hold message to direct callers to your website, blog or Facebook page for additional specials or promo codes. By driving traffic and creating a community where your customers and potential customers spend time, then you create another opportunity to continue to connect with them. As part of your overall marketing strategy, once you have successfully directed your on hold caller to one of your online properties, then you worked to encourage them to share with their social and online networks about your brand, your products, specials or services. Create an army of brand ambassadors!
This about what information can your company offer instantly or how you might use on hold messaging to work in tandem with your online networks.
Find out more how a custom on hold message is right for you and your business.
Category: Blog
On hold marketing provides the opportunity to let clients know about specialized medical or optometry services that they might not have known about along with business hours and locations.
Use custom on hold marketing messages for your clients to tell them about new listings, your personalized services and your areas of specialty. On hold messages are an opportunity to create a call to action.
On hold messages for banks and other financial services businesses can inform customers about services for businesses and individuals and the benefits of using your services.
Use on hold messages to promote your dental services, customize your message with information about your location, hours and policies.
Custom on hold messages can let customers know about holiday room specials or rates, the reservation process, describe amenities and accommodations and encourage customers to ask about room upgrades or other specials. 
On hold advertising for veterinary offices let customers know about pet care information and vet services for specific animals. Tell customers you appreciate them and would love their referrals to friends and family.