on hold voice samples

Why Use On Hold Messages

HoldItSystems | December 9, 2010

Man on holdCallers who hear music and messages while on hold are more likely to stay on the line and are often willing to be on hold for longer periods of time. Studies show that 90% callers who only hear dead silence when they call are likely to hang up in less than a minute. Callers who hear music stay on the line on average 30 seconds longer while callers who hear messages or information while on hold are likely to stay on hold up to 3 minutes longer.

Custom on hold messages are a perfect avenue for you to introduce new or current customers to products, services or special deals that they might not have otherwise known about. With an on hold message you can advertise your accomplishments as well as create up-sell opportunities by creating a call to action for customers to ask about your specials when their call is answered.

On hold marketing provides opportunities for your business that might otherwise be lost if a caller on hold hears only silence or repeated tracks of music. In addition to the value an on hold message can bring to your business, you will be providing exceptional customer service and increasing caller retention.

Click here for more information about how the on hold message process works.

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Category: Blog, On Hold Messages

About HoldItSystems: Messages on hold and on hold advertising and marketing provided by the on hold industry leader, Hold It Systems. Creating on hold messages and music on hold for over 20 years to dentists, optometrists, financial and insurance institutions, hospitality and restaurants. View author profile.

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